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'People mountain people sea' can the sights of the listed company is what tepid?

Date: 2019-05-14

Every small long vacation, "across the mountains and the sea, to see people mountain people sea" of the speech will refresh."51" in the last 4 day small long vacation, the domestic tourism and tourism revenue to achieve double-digit growth both total, 15, including sichuan, jiangxi, henan and other provinces tourism income ten billion yuan, the scenic area tourist hotels and tickets income growth.

Listed tourism companies show cold and cheerless

But the popularity of hot and did not reflect on the secondary market.At the end of April wonder tourism index is up 25% this year, increase over the same period the Shanghai composite index was flat.And on Friday, flush attractions and travel gains of the plates, after ranked in all sectors.

Previously disclosed, according to a quarterly the scenic spot for last year's dismal performance of listed companies, and affected by the ticket price is more obvious, such as huangshan tourism in the first quarter net profit year-on-year decline in nearly 7.

Ticket prices, the traffic is not obvious rise

According to the 2018 annual report of the disclosure of zhangjiajie, zhangjiajie last year revenue of 468 million yuan, down 14.78% year on year.Net profit attributable to shareholders of listed companies of 26.4039 million yuan, big minus 60.8% year-on-year.

Zhangjiajie in the annual report, according to poor performance and ticket prices have a direct relationship between the core - zhangjiajie wulingyuan scenic spot ticket policy cut passenger transport price, environmental protection cause environmental passenger revenue fell 30.3816 million yuan, 21.3749 million yuan net profit decrease.

China academy of urban planning and design institute of culture and tourism planning, a senior researcher at Annie thinks, the scenic spot in China relies mainly on the "passenger ticket + tourism" as the income, in the scenic spot tickets generally declines, the income will be more passive.Annie said: "at present a lot of scenic spots or ticket dependent.Foreign mature scenic area basically ticket sales accounted for 30% of total revenue, and the scenic area income of our country, the tickets for the big head, basic accounted for more than 70%.So the ticket prices, for the entire scenic area income influence is very big."

And every small long holiday, every scenic area traffic has peaks, thus reduce the tickets, in attracting more traffic, and has no obvious effect.Huangshan tourism annual report, huangshan scenic area in 2014, 2015, 2016, 2017 visitors were 8.2%, 7.1%, 3.71%, 2.1%, 0.6% in 2018, the lowest for nearly five years, has also led to increase of losses for five years.

"Then why are many tourist attractions tickets in China would be so high?Largely because a lot of scenic spots are in the early stage of the investment stage, this time it needs to have the fixed income, recycling costs."Annie said.

Revisit rate is low, need from sightseeing tour to experience

Annie said: "the vast majority of tourists in essence actually is mostly about sightseeing tour, in a scenic spot played CARDS, next time will change the clock in other places, have been to place more, is the primary purpose.Only from a sightseeing tour to leisure, vacation tour, revisit rate is likely to go up.Now revisit rate higher region, located in the surrounding the cities.And those who give priority to with tourists purpose of attraction, it will revisit rate are low."